Massimo Dutti, the fashion brand of Spain, rising up through men’s wear, was founded in November, 1985. After men’s wear successfully hit the market, it released its women’s series in 1995, then children’s wear, and then perfumes. Just like ZARA, it is also owned by Inditex Group, which has turned out to be a group company with market value worth more than USD 8 billion, becoming No. 1 clothing retailer in Spain, and No.3 in the world. It has outlets in 52 countries, covering eight clothing retailing brands, i.e. Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Kiddy’s Class.